## 08 · Photographic

A single huge image dominates each fold. Text is small annotation, not headline. The design says *look* before it says *read*.

- **Heading:** small caption near a corner of the image; never centered display.
- **Body:** full-bleed image bands alternating with narrow text bands.
- **Divider:** the image edge IS the divider; no rules.
- **Button:** typographic link tucked under the caption.
- **Image:** the whole point — full-bleed, edge to edge, often a single photo per fold.
- **Reveal:** no spatial motion; let the photographs do the work.

Reach for it for fashion, hospitality, photography portfolios, lifestyle e-commerce, any brand whose product is a *feeling*.

Avoid without real photography. AI-generated stock undoes the macrostructure.

Reference: Aimé Leon Dore, Mr Porter editorial, Stüssy lookbooks.

**Sample opening lines** (imitate the *specificity* — captions for photographs are dates, places, plate numbers — not marketing):
> *"Plate 47 · scored before the proof."* — Maple Street Bread (test 03) — a number, a moment in the process
> *"Spring, 2026."* — Atelier-style — two words, full stop
> *"From the working archive."* — gives the photograph provenance without explaining it

```html
<section class="photo-fold">
  <img class="bleed" src="hero.jpg" />
  <p class="caption">Spring, 2026.</p>
</section>
<section class="text-fold">
  <p class="lede">…</p>
</section>
<section class="photo-fold">…</section>
```

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